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2014-3-27 · Charmaine Lodewyk, General Manager at Brand Leadership, says Unilever brands in particular are facing significant competition. "With the entrance of Maq and Ariel consumers …
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THE WASHING POWDER WARS South Africa - The price war in washing powder and liquid soap continues to benefit consumers as manufacturers have to absorb production costs and fight for shelf space. Some background The value of the laundry care market in South Africa reached R9.1 billion in 2012 and has been for the last 100 years a Unilever strong ...
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THE WASHING POWDER WARS South Africa - The price war in washing powder and liquid soap continues to benefit consumers as manufacturers have to absorb production costs and fight for shelf space. Some background The value of the laundry care market in South Africa reached R9.1 billion in 2012 and has been for the last 100 years a Unilever strong ...
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2019-1-29 · Local brands are also more likely to use home-based and innovative marketing strategies. Case overview/synopsis Bliss Chemicals, through their flagship brand, MAQ washing powder, captured market ...
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2019-1-25 · An understanding of the competitive landscape and consumer dynamics of an emerging market, especially how a small local company learns to take on and deal with global players. Similarly, embeddedness within a market leads to increasing the competitiveness of local brands as they understand local consumers better than international ones. Local brands are …
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